RADIO IS THE COST EFFECTIVE MEDIUM.
Newspaper rates are up (even though circulation is down). TV Ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.
RADIO’S TARGETED ADVERTISING SELLS.
Radio’s variety of formats allows you to pinpoint your advertising.
you cannot pinpoint advertising in broad reach, scattershot
newspaper and TV media formats.. Radio’s unique targeting
ability saves you money.
RADIO SELLS WITH INTIMACY.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them or talk to them with intimacy and emotion of the human voice.
RADIO IS THE COST EFFECTIVE MEDIUM
Newspaper rates are up (even though circulation is down). TV Ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising
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RADIO ESCAPES ADVERTISING’S CLUTTER.
Today’s newspapers average 2/3 Ad copy to 1/13 editorial copy. TV spends about 1/3 of it’s time on advertising. Today’s radio, at about 10 minutes of advertising per hour , devotes less than 1/5 of it’s time to Ads.. Radio is the uncluttered medium.
RADIO SELLS WITH IMMEDIACY.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers before they drive to do today’s shopping?